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NABJ CONFERENCE FOR MEDIA RELATED PROFESSIONALS
March 21,2009
Associated Press Building
450 West 33rd Street
New York, NY 10001
New York City
Sponsored by:
WHO IS THIS FOR?
Newsroom journalists aren’t the only ones facing change and convergence. So are public relations specialists. This day of workshops is for journalists, public relations, marketing, and advertising professionals as we look at the industry and talk about what’s next on the horizon and spell out the skills we will need to compete.
REGISTER ONLINE
www.MyNABJ.org
REGISTRATION RATES
Before March 2009
Members: $59
Non-Members: $99
After March 2009
Members: $99
Non-Members: $179
Using PR to Give Back to Our Communities: Where Corporate Responsibility and PR Meet
This session will demonstrate how public relations professionals can use their craft to positively effect change within their local communities. Among the topics to be discussed include pro bono work and the effective means through which those in PR might solicit their employers for support.
Media Relations: How to Pitch a Homerun Story with Just the Right Curve
Reporters, producers and PR professional talk about the good, the bad and the ugly when it comes to media pitching. What’s the thing that will get your pitch ignored immediately? If you are small, non-profit, how do you get a newsperson’s attention? What are some creative pitches PR pros have used for success? How do journalists/PR person relationships factor into the ability to get coverage?
Corporate vs. Agency – Is One Better Than the Other?
In today’s competitive public relations environment, which path has the quickest advancement corporate public relations or agency public relations? On this panel, talk to leading public relations practitioners on both the corporate and the agency side to learn the ins and outs of both paths.
PR in the Matrix: How Advances in Digital Technology Including Social Networking Sites Can Catapult Your PR Efforts to New Heights
Digital components have become almost essential to any high-powered PR campaign. And now with the exploding popularity of social networking sites such as Black Planet, Linked In, Facebook and MySpace, high-tech PR allows campaigns to expand its reach into even newer markets. Even in politics, Hillary Clinton used the Web to announce her campaign, rather than a traditional speech. What are these social networking sites all about and why have they become so popular? How can social networking sites and other Web-based PR tactics make your campaign stronger?
Sports/Entertainment – Everyone Loves a Hero Beyond the Playing Field. How Can We Find Them and Make Sure Their Stories Are Heard?
All you hear about Black entertainers and sports figures are the bad things they say or the trouble they are in. Panelists talk about what strategies they have used with their high-profile clients to fight these images and get stories of what athletes and entertainers do to give back to their communities and to important causes.
Moving on Up – Getting to the C-Suite
Engage in an in-depth conversation with general managers, executive’s coach’s ad ptejhrs about reaching the upper echelons of the company. You are already in senior leadership, how do you get to the next level to run the department, the division, or be a practice leader? What are he companies looking for in terns of skill sets? Are companies/agencies actively looking to diversify these roles?
Finding Your Company’s David in a Land of Goliaths
What do entrepreneurs need to be successful when competing with big agencies that have more manpower and resources? Panelists talk about how they became successful.
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